We plan the party.

Years ago, that hashtag began as a tagline to showcase our collective work. Now it’s a daily reminder of our story and how we got here.


From 2010–2016, Noelle grew the events team at Groupon to meet the high-growth needs of the business.  As she hired event planners for her team, what ended up forming was a family.  Something very special grew between the team, which eventually became 8 innovators strong. Beyond the awesome work, we genuinely loved to be around each other, and the lines blurred between work and life. Years (and jobs) later, we’ve decided to rejoin our talents to launch Ladidadi XM—Chicago’s first experiential marketing & events collective—bringing together unrivaled events from coast to coast.

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BREANA | Director of Operations

Breana has 10 years experience working for high growth companies managing sales and operations. Breana brings her diverse background to our team having led event planning at an agency and in-house for a local technology company, operating a production company specializing in developing new music festivals, and most recently building new business relationships for a growing design firm. She excels at wearing many hats and building long-lasting relationships with clients and partners.