We plan the party.

Years ago, that hashtag began as a tagline to showcase our collective work. Now it’s a daily reminder of our story and how we got here.


From 2010–2016, Noelle grew the events team at Groupon to meet the high-growth needs of the business.  As she hired event planners for her team, what ended up forming was a family.  Something very special grew between the team, which eventually became 8 innovators strong. Beyond the awesome work, we genuinely loved to be around each other, and the lines blurred between work and life. Years (and jobs) later, we’ve decided to rejoin our talents to launch Ladidadi XM—Chicago’s first experiential marketing & events collective—bringing together unrivaled events from coast to coast.

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ANJELICA | Producer

Anjelica has been working in the events industry since 2013 and has planned over 175 events. Throughout this time she has also come to be known as an avid relationship builder and has managed major accounts in the NFL, MLB, and Fortune 500 industries. Being a lover of all things sports and theater, she has been involved in actor meet and greets, elegant fundraising galas, Red Bull Crashed Ice and the MN Super Bowl. Outside of events, Anjelica loves volleyball, musicals, and country music.