We plan the party.

Years ago, that hashtag began as a tagline to showcase our collective work. Now it’s a daily reminder of our story and how we got here.


From 2010–2016, Noelle grew the events team at Groupon to meet the high-growth needs of the business.  As she hired event planners for her team, what ended up forming was a family.  Something very special grew between the team, which eventually became 8 innovators strong. Beyond the awesome work, we genuinely loved to be around each other, and the lines blurred between work and life. Years (and jobs) later, we’ve decided to rejoin our talents to launch Ladidadi XM—Chicago’s first experiential marketing & events collective—bringing together unrivaled events from coast to coast.

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PATRICK | Producer

Patrick brings nearly 10 years of event management and production experience to Ladidadi XM. With experience in association meetings, networking events, outdoor events, general sessions, breakouts, registration, housing, attendee management, trade shows, food and beverage, team building, incentive programs, and much more. And if that's not enough... he's an avid Game of Thrones, Harry Potter and Star Wars fan... so ask him about those!