We plan the party.

Years ago, that hashtag began as a tagline to showcase our collective work. Now it’s a daily reminder of our story and how we got here.


From 2010–2016, Noelle grew the events team at Groupon to meet the high-growth needs of the business.  As she hired event planners for her team, what ended up forming was a family.  Something very special grew between the team, which eventually became 8 innovators strong. Beyond the awesome work, we genuinely loved to be around each other, and the lines blurred between work and life. Years (and jobs) later, we’ve decided to rejoin our talents to launch Ladidadi XM—Chicago’s first experiential marketing & events collective—bringing together unrivaled events from coast to coast.

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SHERI | Photographer

Photographing professionally across the US since 1997 Sheri Whitko has mastered the art of studio and on location work. Published internationally with shoots ranging from portraits, commercial (with clients such as AT&T), social and corporate events (for clients such as Samsung and Ferrari) work. Often she captures celebrities (such as J-Lo, Diane Keaton and Matt Damon), politicians (such as President Bill Clinton and Hillary Clinton) and musical artists (such as Lady Gaga and Stevie Wonder).