We plan the party.

Years ago, that hashtag began as a tagline to showcase our collective work. Now it’s a daily reminder of our story and how we got here.


From 2010–2016, Noelle grew the events team at Groupon to meet the high-growth needs of the business.  As she hired event planners for her team, what ended up forming was a family.  Something very special grew between the team, which eventually became 8 innovators strong. Beyond the awesome work, we genuinely loved to be around each other, and the lines blurred between work and life. Years (and jobs) later, we’ve decided to rejoin our talents to launch Ladidadi XM—Chicago’s first experiential marketing & events collective—bringing together unrivaled events from coast to coast.

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NOELLE | Founder & Senior Producer

With 15 years of experience in “XM”, Noelle has produced more than 500 events across the country including top customer events, ticketed events, marketing panels, high-end celebrity events, internal meetings and employee functions, ranging in size from 30 to 300K+ people. Working on both brand & agency sides of the business, Noelle grew her appreciation for true customer service, and the creative process that is vital to ensuring high-quality creative for her clients.