We plan the party.

Years ago, that hashtag began as a tagline to showcase our collective work. Now it’s a daily reminder of our story and how we got here.


From 2010–2016, Noelle grew the events team at Groupon to meet the high-growth needs of the business.  As she hired event planners for her team, what ended up forming was a family.  Something very special grew between the team, which eventually became 8 innovators strong. Beyond the awesome work, we genuinely loved to be around each other, and the lines blurred between work and life. Years (and jobs) later, we’ve decided to rejoin our talents to launch Ladidadi XM—Chicago’s first experiential marketing & events collective—bringing together unrivaled events from coast to coast.

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MEGHAN | Producer

Before Ladidadi, Meghan worked for 5 years in the Chicago tech industry producing events for client entertainment, community engagement and employee recognition. Prior to that, she worked for associations and nonprofits managing member-facing networking and education programs. Born and raised in Chicago, she loves football & baseball season, country music, time at her family's lakehouse and Chicago's restaurant and cocktail scene! She is passionate about providing a seamless experience.