We plan the party.

Years ago, that hashtag began as a tagline to showcase our collective work. Now it’s a daily reminder of our story and how we got here.


From 2010–2016, Noelle grew the events team at Groupon to meet the high-growth needs of the business.  As she hired event planners for her team, what ended up forming was a family.  Something very special grew between the team, which eventually became 8 innovators strong. Beyond the awesome work, we genuinely loved to be around each other, and the lines blurred between work and life. Years (and jobs) later, we’ve decided to rejoin our talents to launch Ladidadi XM—Chicago’s first experiential marketing & events collective—bringing together unrivaled events from coast to coast.

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NOHA | Producer

In March 2016, Noha Salah moved her career to Los Angeles after 8 years in Chicago. In Chicago, Noha produced events and experiential marketing programs for Groupon ranging in size from 30 to 8,000+. Since moving to LA, Noha has developed a client base as a freelance event producer working with reputable brands producing events ranging from Corporate Summits to Stadium Shows with A-List talent. Noha is best known for her passion for event design and attendee experience.