Our strength is in our individuality. For events of any size or scope, our network of event producers gives us the flexibility to meet your goals and exceed your expectations, without the costs that come with agencies and a full-time staff. From event-day coordination, to consulting services, to full-service planning and production—we’ll bring the party to life.

Years ago, that hashtag began as a tagline to showcase our collective work. Now it’s a daily reminder of our story and how we got here.


From 2010–2016, Noelle grew the events team at Groupon to meet the high-growth needs of the business.  As she hired event planners for her team, what ended up forming was a family.  Something very special grew between the team, which eventually became 8 innovators strong. Beyond the awesome work, we genuinely loved to be around each other, and the lines blurred between work and life. Years (and jobs) later, we’ve decided to rejoin our talents to launch Ladidadi XM—Chicago’s first experiential marketing & events collective—bringing together unrivaled events from coast to coast.



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We proudly support...

The Above and Beyond Foundation seeks to recognize and reward outstanding individuals employed in the hospitality industry by providing grants to help them attain their personal and professional goals and better their lives.